In the thriving THC beverage market, pricing pressure is prevalent from retailers back to suppliers. However, when emulsions are priced far below the cost of quality production, it’s worth asking: “What am I missing?”
The Illusion of a “Good Deal”
At first glance, low-priced emulsions may seem like a strategic win. Brands eager to enter or scale in the cannabis industry are drawn to offerings that promise high-quality emulsions at very low costs. However, as the saying goes: “If it seems too good to be true, it probably is.”
Creating a high-performance, shelf-stable cannabinoid emulsion is a complex, multi-step process involving specialized equipment, expensive ingredients, and scientific expertise. That being said, how are some companies offering prices that appear to undercut the actual cost of production? One explanation is that they might be cutting corners—using active from questionable sources, skipping testing protocols, or offering shock-appeal pricing that may win a sale today, but won’t sustain a business tomorrow.
The Cost of Compromise
There’s more at stake than just dollars and cents. Sacrificing quality to chase a low price comes with long-term consequences: unpredictable product performance, formulation failures, regulatory risks, and diminished consumer trust.
Inconsistent emulsions can result in separation, off flavors, and unreliable dosing. In an industry where consumers are increasingly educated and regulators are catching up fast, offering subpar products is a fast track to reputational damage.
The fallout isn’t limited to consumers. Partners who invest in underpriced emulsions may find themselves locked into reformulation cycles, wasting time and resources trying to fix what was never built to last.
NDS’ Promise to Partners
At Northern Diversified Solutions, we’ve watched the industry fluctuate wildly, and we’ve remained grounded in one belief: pricing should reflect value, not illusion. We recognize that partners are looking for value, but true value is measured in reliability, consistency, and long-term performance.
Our pricing is fair, competitive, and predictable. We never compromise on quality, and we never chase fads. What we do offer is:
- Consistent, safe ingredient solutions
- Start-to-end ingredient integrity and traceability
- An assured supply
- Industry-leading turnaround times
- Responsive communication and best in class service
- Start-to-end support for your product journey
Let’s Build Something Real
If you’re tired of wondering what’s behind the curtain with ultra-cheap emulsions, it’s time to partner with a company that values science, integrity, and sustainability. At Northern Diversified Solutions, we’re not here for the quick buck. We’re here for the long game.
Contact us today to start the conversation.